AMANDA CASGAR
Founder, Yolk
Co-Founder, Hysterical
Amanda runs the free-range consulting studio Yolk. She is a marketing and brand pioneer with a passion for launching and scaling businesses. Her early career built new ventures for iconic media brands, including Oprah Winfrey, The Food Network, Rachael Ray, and Lifetime.
Amanda spent 12 years at lululemon, leading their community team where, from 2009 to 2021, she helped the brand expand across the U.S. and open their first European store. She then went on to work for them in Hong Kong, where she helped scale the company into a $1.5B business spanning eight new countries.
These days, Amanda coaches executives and consults with brands looking to power up their growth through strong cultures that translate to deeply engaged communities. Amanda digs deep with founders to uncover not only their purpose, but the belief system that informs it. She translates those insights into principles that build cultures that fuel high-performance and growth. One recent community Amanda co-founded is called Hysterical, built with the purpose to create whisper culture around the complexities of mid-life including menopause.
You can find Amanda and her family (partner Erich, kids Claudia and Edie and dog Greg) in Seattle building community over strong coffee, sweaty workouts, and wild ideas.